OM4's Blog

Have you thought about adding gift vouchers to your Store?

Gift vouchers can be a lifesaver for customers needing a gift, and not confident of the best selection to make. You know the deal, your customer buys a voucher for a pre-selected amount and the recipient spends it at a…

12th Birthday Celebrations at OM4

It’s a time of celebration at OM4. We’ve just turned 12 years old. On 22 May 2007, our founder Glenn registered the OM4 business name and left behind his IBM suit and tie for good. In those days we were…

How Your Website Can Free You Up

Are you too busy running your business to think about your website? You’re certainly not alone. Business managers often wear too many hats, and website development is among the lists of tasks that get buried under day-to-day activity. It’s only…

Effective Web Design for Tour Operators

When Michelle from Down Under Discoveries nature-based tour company came to OM4, she already knew how she wanted her website to look. Clients who choose Custom Design get the full attention of an experienced web designer, and in Michelle’s case…

Using a Website to Sell an Experience

Tour operators aren’t selling a product or service – they’re selling an experience. Potential customers need to become engaged with the excitement of joining a tour or holiday; they need to be able to imagine themselves there, doing that. So…

Top Tips For Your Consulting Website Photography

Rob Frith from Acorn Photo has a special interest in workplace portraiture for business websites, marketing and corporate publishing. He is skilled at the challenge of capturing lively images that communicate character and authority. In this interview Rob talks about…

Launching A New Website For Your Hotel Or Resort

If you are running a hotel or resort it can be hard to find the time to upgrade your website. You know your current website is looking tired but it’s difficult to imagine how you’re going to fit a major…

A Great Photo Opportunity For NT Tourism Operators

Everyone knows that great images sell destinations and experiences. This is particularly true if you are attracting visitors through your website. The Northern Territory Government has initiated a useful program by providing $100,000 for NT based tourism operators to update…