OM4's Blog

How Your Website Can Free You Up

Are you too busy running your business to think about your website? You’re certainly not alone. Business managers often wear too many hats, and website development is among the lists of tasks that get buried under day-to-day activity. It’s only…

Effective Web Design for Tour Operators

When Michelle from Down Under Discoveries nature-based tour company came to OM4, she already knew how she wanted her website to look. Clients who choose Custom Design get the full attention of an experienced web designer, and in Michelle’s case…

Using a Website to Sell an Experience

Tour operators aren’t selling a product or service – they’re selling an experience. Potential customers need to become engaged with the excitement of joining a tour or holiday; they need to be able to imagine themselves there, doing that. So…

Top Tips For Your Consulting Website Photography

Rob Frith from Acorn Photo has a special interest in workplace portraiture for business websites, marketing and corporate publishing. He is skilled at the challenge of capturing lively images that communicate character and authority. In this interview Rob talks about…

Launching A New Website For Your Hotel Or Resort

If you are running a hotel or resort it can be hard to find the time to upgrade your website. You know your current website is looking tired but it’s difficult to imagine how you’re going to fit a major…

A Great Photo Opportunity For NT Tourism Operators

Everyone knows that great images sell destinations and experiences. This is particularly true if you are attracting visitors through your website. The Northern Territory Government has initiated a useful program by providing $100,000 for NT based tourism operators to update…

Four Big Questions to Ask Before Hiring a Web Developer

Are you looking for a new website, or wanting yours to do a better job? If you’re ready to shop around, here are 4 questions to ask web developers before you decide which one is the right fit for your…

5 Ways to Build a B&B, Farmstay or Holiday House Business Online

B&Bs, farmstays and holiday homes aren’t usually located in highly populated areas. Booking agencies maintain that you won’t be able to attract attention on your own if you run a small business like this. Well, in our experience, this is simply…

From Conversation to Conversion – Social Media & Your Website

So you have a Facebook page or an Instagram feed – what now? How do you make sense of these in the context of your overall online marketing? This is a quick guide to where social media fits within the…

Must Have Features For Tour Operator Websites

To succeed as a tour operator your website has a couple of very important jobs to do for you. Mobile Responsive Travellers research and book on their phones and tablets because they’re on the road. You need a website designed…

Improving Sales with Live Chat and Online Credit Card Payments

Paul runs his online travel agency using WooCommerce. In this article Paul discusses the difficulties he faced when he tried to get a payment gateway for his startup business. He talks about how he came to use e-Path and how…

Happy Holidays from OM4

Thanks for making this such an exciting year at OM4. Maybe you’re one of people who launched a new venture with us. Maybe you are an established business we coached. Perhaps we refreshed your brand, made your website mobile responsive…