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Why a blog is so important for content marketing

Courtesy of Donncha, I came across a great video explaining what a blog is. It is published by CommonCraft (definitely worth checking out, if you haven’t already).

I’ve got a few additional points for you to consider:

  • a blog is personal and conversational – very different to a typical brochure website that is faceless and static.
  • a blog is a tool that helps you learn what your business is really about (despite what you may think about it when you launch it online).
  • because a blog is personal and conversation, it helps build trust.
  • in terms of traffic, a blog is to a website what an engine is to a train (thanks Simone for that analogy).

Blogs are the ace-in-the-hole for content marketers, and anyone interested in marketing online.

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About OM4

OM4 is an Australian based web agency that helps you find customers and convert online. We specialise in creating custom designed WordPress and WooCommerce websites that our clients can update themselves. So you get to express your brand without being tied down to the constraints of a template, but you can still update your own content using a state of the art page builder. We develop plugins, so we know our way around code. Interested? We’d love you to get in touch.