Courtesy of Donncha, I came across a great video explaining what a blog is. It is published by CommonCraft (definitely worth checking out, if you haven’t already).

I’ve got a few additional points for you to consider:

  • a blog is personal and conversational – very different to a typical brochure website that is faceless and static.
  • a blog is a tool that helps you learn what your business is really about (despite what you may think about it when you launch it online).
  • because a blog is personal and conversation, it helps build trust.
  • in terms of traffic, a blog is to a website what an engine is to a train (thanks Simone for that analogy).

Blogs are the ace-in-the-hole for content marketers, and anyone interested in marketing online.