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WordPress & WooCommerce Market Share

In 2023, WordPress is the most popular content management system (CMS) used for building websites (as it has been for many years now).

And WooCommerce, a plugin for WordPress, is the most popular platform used for building eCommerce websites on WordPress.

WordPress Market Share

WordPress is used to power over 43% of the world’s ten million largest websites and over 63% of all websites using a CMS.

Source: W3Techs: Usage of Content Management Systems for Websites

Google Trends shows WordPress increasing strongly in popularity when compared with Joomla and Drupal: WordPress vs Joomla vs Drupal

2023 WordPress vs Joomla vs Drupal interest over time in Google Trends

WooCommerce Market Share

WooCommerce used to be the eCommerce technology of choice, though, in recent years, Shopify surged ahead, taking the top spot for eCommerce technology. With that said, WooCommerce is the second most used eCommerce platform with 20% of eCommerce websites across the entire internet. Source: BuiltWith: Ecommerce Usage Statistics

eCommerce websites technology pie chart

WooCommerce was developed initially as Jigoshop. Subsequently Jigoshop was forked and significantly enhanced into WooCommerce by WooThemes. In May 2015 it was acquired by Automattic.

In Google Trends, WooCommerce joined the market late (in 2012) and has generated substantial interest. In relative terms interest in Magento has flattened and declined, while Shopify has continued to grow: WooCommerce vs Shopify vs Magento

SMB Trust Index

Alignable has prepared an SMB Trust Index based on Net Promoter Score (a measure of a customer’s intent to recommend) from contributed ratings and reviews from approximately 6,000 small businesses in North America. The Q4 2015 index has rankings for some website platforms including WordPress (73), Squarespace (11), Wix (-7) and Weebly (-13).

This is a relatively small index when compared to BuiltWith and W3Techs, but interesting as it is more aligned to customer satisfaction than simply usage. Hopefully the team at Alignable will continue with this index over time.

Additional Information

This detailed article from Smashing Magazine looks at WordPress, Drupal and Joomla and their use as a CMS: How WordPress Took The CMS Crown From Drupal And Joomla.

And you can also read up on some other related articles below – these articles use different information sources from different periods, but the overall picture is the same – WordPress is a very popular CMS used for building websites.
A Look at WordPress Market Share Numbers
WordPress Usage Statistics
CMS Usage Statistics
Joomla and WordPress by TechCrunch

Read More