Is your email list worth $50 per subscriber?
The DailyCandy email list is: Comcast Sets Deal to Buy Daily Candy
Comcast Corp. has struck a deal to acquire Daily Candy, an email fashion and culture newsletter aimed at women. Comcast is paying $125 million for the property, according to people familiar with the matter. With 2.5 million readers, the email newsletter is of growing interest to advertisers who are migrating to new, Internet-based ways of reaching targeted demographics.
If you don’t have an email list of your own, perhaps it is time to start one.