Sell An Experience
Tour operators aren’t selling a product or service – they’re selling an experience. Potential customers need to become engaged with the excitement of joining a tour or holiday; they need to be able to imagine themselves there, doing that.
So how do you sell an experience on a website?
The very nature of websites is such that you can use a range of media to communicate – not just descriptions and images, but videos and stories that bring the experience alive. They encourage interaction and allow for rich, deep content without being overwhelming, so the user can dig down and browse to their heart’s content.
An excellent example of this is the Great Escape Charter Company website. These luxury adventure cruises offer some of the world’s most exclusive and extraordinary experiences aboard the MV Great Escape in the Kimberley.
Putting It All Together
For tour operators wondering how to put together a website that sells experiences, the Great Escape website is a great one to browse for ideas. You don’t have to build something complex, but you do need to consider ways to create rich content that engages your target audience.
If you would like to discuss building a tour operator website that sells an experience, get in touch with us.