In the beginning, there was the 1 word domain.

Nowadays two word domains are the rage. Most domain sales are for two word domains, with a smattering of 3 word domains.

But consider this:

  • >4 word search terms became the most popular searches in 2008.
  • 4 word searches convert better than 3 word, 2 word or 1 word searches.

Building a business around a brandable domain name (like Google, for example) is always going to be viable. But exact match domains are also valuable, for different reasons.

If business follows search patterns (and to date, it has), then maybe rankings for 4 word search terms are going to be more more valuable than 2 or 3 word search terms. And likewise for exact match domains.