Recently we’ve built another website with Tracy Graffin, this time for her husband Paul Graffin’s business: Grafform.
The website exemplifies how design can help position a company. In a market where there are many different options, the design makes clear what a prospective client can expect from Grafform.
There is a saying that relates to the movies and screen writing: show, don’t tell.
This maxim applies to websites as well. It isn’t enough to just say it, or even to just include portolio references or testimonials. Great websites use design to help show what is on offer. It is a different language, and very powerful.
And in case you haven’t seen Tracy’s work … Tracy Graffin Graphic Design