When business owners head out to buy a website, they often don’t understand what is important and what is not.

That isn’t surprising – there is no one size fits all approach to running a business online, and there are so many different tools and techniques it can be overwhelming.

Mike Moran, in his post The Most Important Part of a Website points out that the most important feature is being able to update it yourself.

Early generation websites relied on coding the website in HTML and then uploading the website files to the web server (and this technique – while dwindling in popularity – is still used today in varying forms).

Content management systems store the information on the web server. When content management systems were first released, they were often expensive and you paid a special license fee for them.This is no longer the case.

Open source content management systems are available – free of charge – that let you update your own website in a user friendly way. We use WordPress, but you can also get a website based on Drupal, Joomla or many other open source software platforms that won’t come with a hefty licence fee.

If you can’t update your website yourself you are at a big disadvantage.