Here is a link to the article: Online Marketing, Dynamic Business Magazine, Oct 2007 ‘Young Guns’ edition.
Naturally I think the article is excellent, as I am one of the interviewees.
Rebecca’s summary is clean and to the point:
The general consensus among our experts is that while all these online marketing channels can be used individually, they’re likely to achieve better results when used together in an all-encompassing online marketing strategy, which should also integrate with your offline marketing.
If you live in Australia, there is currently a special offer that means you can subscribe to Dynamic Business for 12 months for $11. You can find it from their website, or here is a link to their subscription page.