As the great philosopher once said, if you can’t be free, at least you can be cheap.

For many years Overture was a very popular keyword research tool. But it wasn’t that accurate, and it stopped being updated regularly.  Free, and very, very cheap.

But Overture is still used widely as a meaure of popularity.

Guys, we’ve moved on. Use old data and you miss out on important changes.

There are more accurate data available – even free. And a professional subscription to a keyword tool costs $30-60/mth.

Understanding keywords is much more important than is generally realised. And I think a habitual dependence on Overture can mean missing what is right in front of you. The world has moved on.