Do you know what your prospective customers type into the search box when they are searching? Or do you guess?

If you don’t know, what if you could easily find out?

“I felt that I was in good hands and talking to people who really knew about website design.

[what is most important] … the overall professional image of the website design, but more importantly, the keyword search. If you don’t have this – you don’t have a website.

The new website is helping so very much to gain business from people who’ve never heard of us. That’s very powerful!”

Wendy Payne
Seahorse Sanctuary

How much more confident would you feel about your website planning if you knew what people were thinking?

A Keyword Plan starts with an analysis of the actual words and phrases being keyed into search engines by people who are researching online.

It’s one of the earliest and most important steps involved in preparing an online marketing plan or campaign, because using the correct keywords in your website improves its perceived relevance, and therefore your traffic and conversion rate.

For example, if you happen to be selling refillable whiteboard markers to a global market, keyword research helps you understand that US purchasers are actively seeking dry erase markers while Australian purchasers are seeking whiteboard markers. Understanding the relative popularity of different keywords helps you plan more accurately based on what your customers are really looking for, not what you might think they are looking for.

We undertake keyword research using Google’s Keyword Tool as well as some other research sources. This helps you understand not just what people are searching for, but the broader context for their search.

If you have ever considered investing in Search Engine Optimization, this is the starting point – how can you optimize if you don’t know what you should be targetting in the first place?

A Keyword Plan can help you with:

  • Keyword data showing predicted search volumes for specific keywords, grouped by keyword family
  • Search engine optimization recommendations to help you develop content relevant to your prospective visitors’ interests
  • Search engine marketing recommendations to help you launch Pay Per Click advertising campaigns such as Google AdWords
  • Domain naming recommendations to help you establish a new website on a strong domain
  • Content ideas for future articles and blog posts

Information from keyword groups is useful in the following areas:

  • Organic Search – which keywords represent opportunities to build sustained organic search traffic to your site? We are typically looking for those niche keywords that have popularity (without being so competitive an organic ranking would take too long), and that will bring visitors interested in your products and services.
  • Paid Search – which keywords should be considered for a Pay Per Click campaign such as Google AdWords? You can typically test more competitive keywords here and measure your cost per click and conversion rate to see whether they are profitable.
  • Domain Names – a strong, keyword rich domain name can sometimes help you achieve your search engine objectives faster.
  • Article Ideas / Blog Post Ideas – keyword research can help you come up with targeted article headings and ideas to help guide your content over the short to medium term.

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