Rubicon 2008 Online Advertising Market Report

Rubicon 2008 Online Advertising Market Report

Fascinating snippet from the Rubicon 2008 Online Advertising Market Report:

Ten years ago only 5% of consumer time was spent online, today consumers are spending 33% of time online.

The stat is a bit odd – I think this percentage must refer to the time consumers spend consuming media.

But what I am interested in is the shift represented, a shift in attention. 6 times as much attention online as there was 10 years ago. More attention available online than ever before.

That is why online marketing is so important for a business.