This is an interview with the Nick Lenzo from Simply Soils. In late 2020 Nick worked with OM4 to upgrade his website. OM4 provided branding, web content, design and site development.
How do you describe your operation?
We are a bulk soil home delivery service in Perth.
What did you want to achieve with your new website?
I wanted customers to be able to place orders and pay by credit card. As I am on my own in the business, I was hoping to reduce the workload of having to constantly answer calls and emails.
Why did you decide to work with OM4 to build your new website?
OM4 were very interested in my project. They took the time to understand my exact requirements. They were keen to ensure that the new website ordering functionality suited my needs.
What do you think is the OM4 point of difference?
I would say the level of professionalism. I was impressed with the process. I was impressed with the meetings. I was impressed with how you had the office, and all the people who were building the website were there, that was another big thing.
I also like how, if you work with OM4, you get to own everything yourself. All the licences you sign up for yourself. This really puts you in control. You're also confident that you can maintain your website after it's built. They make sure you have all the tools.
How would you describe working with OM4 during the site build?
It was good to be able to see all the tasks in the process. That kept you up to date with what you needed to do as a client - and with what the build team were doing at the OM4 end. I think it was great. This approach will suit someone who wants to be involved with the process. I think that's another point of difference for OM4; this is definitely not a set and forget approach. If you are looking to have input, then OM4 definitely give you the opportunity to be engaged in the process.
How would you describe your experience of OM4 customer service and training?
It is great. I think the backend is really easy to use. If you can use a computer, you'll be able to use an OM4 website. The training covers what you need to know, so you'll feel confident.
What sort of feedback are you getting from people about your new website?
People like it. It's clean, and it's simple. It makes it easier for me to do a good job. We've got a few Google reviews for our business, a few five-star reviews. I think that has a lot to do with just how simple and easy the process is. The other day I arrived at a site and the customer remarked to me, "That was easy." I thought, well, the website is definitely doing what I wanted it to do.
What has been the impact of the new website on your business?
The biggest thing that I've noticed is it's cut down on the phone calls, which is a big thing for me. I don't have to answer as many questions. I have a calmer, more confident customer. People can find information on the website, and it converts to online sales. People have the confidence to purchase from it. This change has given me a lot of time back. If you're a small business, which I think a lot of people who are looking for a website would be, your time is really important. That's what you run out of most frequently. I appreciate that aspect of it. That it works for me and it gives me more time. It's like having an employee without all the hassles.
Is there any part of working with OM4 that has surprised or impressed you?
I'd have to say the most impressive thing was just the amount of face-time I was given to ensure the functionality requirements were understood. I even saw a mock-up of the delivery slots. There was a lot commitment from the OM4 team to make sure I was getting what I needed.
When you consider what you set out to achieved, has the new website met your expectations?
Definitely, it functions well. It works. There are no hang-ups; there are no issues that hold it back from doing what it was designed to do.
What would you say to someone who's thinking about working with OM4 for their new website?
I was very impressed by the initial series of meetings that we had. OM4 really listened to me and took on board what I was trying to do. The proposal ticked all the boxes, and it showed that the team were listening and understood what I wanted out of the website, and from there, it was an easy choice. I think half of the battle is finding someone that you're on the same page with, because what you really want out of your web company is a good technical result. I just had a vision or an intention. I was confident that OM4 could execute the intention.