Configure PayPal Auto Return Settings for WooCommerce
How To Correctly Attribute WooCommerce Transaction Revenue to PayPal
To correctly attribute WooCommerce transaction revenue to channels in Google Analytics, configure your PayPal account to use the correct Auto return settings.
Login To Your PayPal Website Preferences
1. Log into your PayPal account, go to Profile, Profile & Settings, My Selling Tools, Website Preferences, Update)
Turn on PayPal Auto Return
2. On the Website Payment Preferences page, turn on Auto Return and configure your Return URL as follows:
The ?utm_nooverride=1 at the end of the URL ensures that the transactions appear under the correct traffic source rather than as coming from PayPal.
Save and Check Your Work
3. Click Save.
Run a test PayPal order and check your configuration, or make a note to check after your next sale.