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Paying Attention to Google

Cafepress Sitelinks

Ok, for anyone involved in the web, it is hard not to pay attention to Google. But humour me for a moment. With all the noise generated by the antitrust brouha, Google+ and the like, it would be easy to miss stuff like this. Sitelinks, visual ads, local ads, social ads … very, very important […]

Writing titles for AdWords advertisements

When you are running an AdWords campaign you get to display a short ad that is triggered when specific keywords are searched. The amount you bid and the Quality Score assigned to your ad determine where your ad appears and how much you pay for each click. An AdWords ad has limits on the number […]