What makes a website more credible
I really like Gary Robinson’s post: 5 ways to make your site credible and increase conversions I’d add to Gary’s five points that people are wired to trust other people. So personalising a website can make it easier for people to trust you. By personalising, I mean associating it with the people who run the […]
Never Mind the Luxury, Feel the Quality
It seems that in the current economic climate you are better off selling exceptional quality rather than luxury. That is the message from Johnathan Fields over on the Small Business Trends website in his post When Luxury Becomes a Four Letter Word. The SmallBizTrends website is run by Anita Campbell, and is a constant source […]
Using Buttons and Text Links to Improve Conversion
Jason Premick at Aweber has posted the results of a split test he conducted on the use of buttons vs text links: Do Buttons Get Clicked More Than Text Links? Jason measured how many clicked on a Read More button vs a Read More text link in one of their emails to subscribers. What he […]
What is a Good Online Conversion Rate?
Tim from Great Ocean Road Torquay sent me a summary today of his online conversion rate. It may sound obvious, but being able to measure your conversion rate is a critical first step to improving it. So many businesses online don’t know what their conversion rate is yet. In our discussion, I pointed Tim to […]