Content Marketing Mastery: The Australian SME’s Guide to Digital Success
Use your existing knowledge to build your business through content marketing. Create business assets you can feel proud of, and your salespeople will love.
How To Advertise Online: A Guide for Small Business Owners
Unlock online advertising mastery with our guide for small business owners. Learn key concepts and effective strategies for success.
Four Big Questions to Ask Before Hiring a Web Developer
Are you looking for a new website, or wanting yours to do a better job? If you’re ready to shop around, here are 4 questions to ask web developers before you decide which one is the right fit for your business.
5 Ways to Build a B&B, Farmstay or Holiday House Business Online
Fed up with paying fees for bookings for your B&B, Holiday Home or Farm stay? Find out how to use a simple website to bring direct bookings and boost profits.
Announcing On Your Market
Dave Young and the talented crew from Wizard of Ads have recently launched On Your Market. On Your Market is for business owners who want to learn more about marketing and advertising. You can sign up and check out a sample for free – the 12 Most Common Mistakes in Advertising. Joining this community offers […]
Consumers spend 33% of their time online
Fascinating snippet from the Rubicon 2008 Online Advertising Market Report: Ten years ago only 5% of consumer time was spent online, today consumers are spending 33% of time online. The stat is a bit odd – I think this percentage must refer to the time consumers spend consuming media. But what I am interested in […]
70% of today's high schoolers intend to start their own companies
From Brian Armstrong I came across this quote from the Wall Street Journal: The most compelling statistic of all? Half of all new college graduates now believe that self-employment is more secure than a full-time job. Today, 80% of the colleges and universities in the U.S. now offer courses on entrepreneurship; 60% of Gen Y […]
Brand Management or Tribe Management
Am I the only small business owner who doesn’t really get the whole brand thing? When people want me to part with my cash to ‘build my brand’, I am suspicious. Sure I want a good name for my business, and a good logo. And I do believe that brands exist (easy to say, hard […]
The 5 New Tools of Online Marketing
When you market a business online, you have a lot of tools at your disposal. At times it can be very confusing to try and understand how they all fit in. Here are 5 categories for the new tools of online marketing. Understanding these 5 categories will help you plan and budget for your online […]
A World Filled with Opportunity
The best blog in the world is Seth’s Blog. And he has just republished one of his best posts, written four years ago. Only 2 Years Left Don’t you just love it? we still live in a world that’s filled with opportunity … stop thinking about how crazy the times are, and start thinking about […]
The Benefits of Online Marketing for Small to Medium Enterprises
Rebecca Spicer of Dynamic Business Magazine prepared an article on Online Marketing for the October 2007 Young Guns edition. I was one of the people she interviewed for the Online Marketing story. Here is a link to the article: Online Marketing, Dynamic Business Magazine, Oct 2007 ‘Young Guns’ edition. Naturally I think the article is […]
Announcing a New Blog for Online Marketing Strategy and Tactics
Welcome to OM4, a new blog about online marketing strategy and tactics. This blog is for you if you own a business, or are responsible for marketing a business online. This blog will cover online marketing strategy, so you can make better decisions for your business and address new opportunities. Reading this blog will also […]