A bet is a Bet

On the weekend, the Hawthorn Football Club won the 2013 AFL Grand Final.

We at OM4 have a friendly relationship with the crew at Goin’ Off Safaris, who are keen Hawthorn fans.

The relationship is close enough that Glenn was silly enough to place a bet with Lunch at Goin’ Off Safaris:

  • If Fremantle win, the goinoffsafaris.com.au website would display the Dockers’ colours for a day
  • If Hawthorn win, the om4.com.au website would display the Hawks’ colours for a day
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Integrate WooCommerce with 230+ web services

Automate your WooCommerce Store with Zapier

Today, OM4 in collaboration with WooThemes and Zapier have launched a simple and powerful way to integrate your WooCommerce online store with 230+ third party web services such as Highrise, Twilio, Campaign Monitor, MailChimp, Xero, Zendesk, Dropbox, Google Docs and more!

Once you purchase, download and install the WooCommerce Zapier Integration plugin, you are able to send your WooCommerce order and customer data to Zapier.

Typical use cases would be sending WooCommerce order data to the following types of systems:

  • Billing & Invoicing
  • CRM
  • Email Marketing
  • Phone, SMS and Email Notifications
  • File Management
  • Help Desk

To make it easy to get started, there’s a website that illustrates the services that are likely to be the most useful to someone running a WooCommerce store. This includes 20+ recommended Zap templates.

I also suggest reading the official announcement on woothemes.com, as well as the announcement on zapier.com.

For a limited time only, the plugin is available for an introductory price of $59 USD, and new Zapier users will receive 100 extra tasks when signing up to Zapier via this link.

We’ve been working on this project for the last few months, and we’re really excited to see what kind of integrations people come up with.

SEO Webinar – helping customers find you online

How do you position your website so that your customers easily find you online? 

Spend two hours in OM4’s SEO Concepts Webinar on Thursday, September 12 and begin your SEO learning journey.

To join us you can register here.


Search engines look for the same signals as your customers.

They want you to be relevant to their search. They want to see that you are an authority.

Learn how to send these signals to a search engine using:

  • Keywords. Using the language of your customers.
  • Link Building.  The power of networking with other internet businesses and resources.
  • Local Search Tools. Working with tools like Google Local that trigger for local businesses.
  • Adwords.  Increasing visitors to your site by paying for well-targetted advertising.

Learn about measuring SEO success using Google Analytics. Analytics shows you how many visitors view your website; where they come from; the pages they visit; and the time they take visiting. Use Analytics to put a little more science into the art of SEO.


Your investment for this introductory webinar is $95.

Join us for 2 hours from 9am (11am AEST) on Thursday September 12 by completing this registration form.

OM4's 6th Birthday!

6 years ago today, OM4 was born. 2,190 days later, we are fortunate enough to have fantastic customers in 6 different countries (Australia, China, Hong Kong, Singapore, Indonesia & the USA), across many different industries.

OM4’s small team of 7 people (in 3 different countries) would like to thank all of our valued OM4 customers.

Although we are 6 years old (young) today, the opportunities in the WordPress website industry are still abundant, and we feel good about what the future holds.

Incidentally, later this month is WordPress’ 10th birthday!

Thanks once again for being a part of the OM4 story.

Kind Regards,

Glenn Nicholas (co-founder & managing director)
James Collins (co-founder & chief technology officer)
Fanita Farcic (design & web development)
Judy Weinert (support)
Alison Mather (business development)
Erana Hastie (web development)
John Gallant (web development)

The OM4 Team

Choosing a Hosted Email Provider – Google Apps, Rackspace Email & Zoho Mail

Choosing an email hosting provider for your business email (e.g. yourname@yourdomain.com) is an important decision. Email is a vital tool for business, and it matters if it doesn’t work properly.

We help our clients setup their business email, and we’ve recently added DNS support for Zoho Mail, slotting in alongside Google Apps and Rackspace Email.

Late last year Google Apps stopped offering their free mail service. Both Google Apps and Rackspace Email have strong email services, with large quotas on mailboxes, support for large messages and strong anti-spam filters.

Pricing wise, the choices were:

  • Google Apps ($5/user per month or $50/yr)
  • Rackspace Email ($2/user per mth with a minimum of 5 users).

Zoho MailWith the addition of Zoho Mail to the mix, our clients once again have a free, business grade option to choose from. The Zoho Mail options are:

  • Lite: free for up to 5 users, with a 5Gb mailbox
  • Standard: $2.50/mth (10Gb mailbox) or $3.50/mth (15Gb mailbox).

Zoho has a nice clean interface, which is refreshing. Rackspace and Google pack in the features, but could learn something in terms of ease of use from the Zoho crew.

Looking forward to seeing how they go, and how long the free option lasts for. I suspect with the demise of the free Google Apps option, Zoho will see a lot of businesses trying them out, and they’ll probably build their user base substantially.

Distraction Free Writing with WordPress

Adding relevant, informative content to your website is an excellent way to increase your authority for your readers, and for search engines.

Distraction Free Writing iconAs true as that statement is, most of us find putting words on a page challenging. WordPress now offers a feature that removes at least one of the possible distractions when you want to get creative at your keyboard.

Take a look at the Distraction Free Writing icon in your Post and Page toolbar (it’s towards the right end, in the first row).

This button toggles between the full editing screen and the distraction free screen.  When you first toggle to distraction free, you will see a minimal toolbar at the top of the page.  The first option in this mini toolbar is the toggling back to the  full editing screen.

Once you’ve started writing the mini toolbar disappears too, returning anytime you hover your mouse over the top of the page.

Read on to learn more about distraction free writing with WordPress.

WordPress 3.1.4 Security Release

Over night WordPress 3.1.4 was released.

WordPress 3.1.4 is a maintenance and security update, which fixes an issue that could allow a malicious Editor-level user to gain further access to the website.

It also incorporates several other security fixes and hardening measures.

OM4 clients will be happy to know that as part of their hosting, administration and support service all of their websites have already been updated to WordPress 3.1.4. See the OM4 Change History page for more details.

WordPress 3.1: Internal Linking, Admin Bar, IE9 and More

We have recently updated the OM4 platform to include the latest WordPress (3.1) features, bug fixes and improvements.

There are quite a few improvements, including:

  • Internal Linking, which makes it much easier to create a link to your existing posts and pages. See screenshot below.
  • Admin Bar, which means you’re only ever one click away from the most common Dashboard features.
  • Simplified Writing Interface, with the post and page editor now display fewer options (metaboxes) by default. Visit Screen Options in the top right to get old panels back.
  • Sortable Dashboard List Screens, making it easier to find information in your Dashboard.
  • Improved Importer/Exporter, which allows you to export just post or pages (instead of everything), as well as only exporting certain date ranges, categories, authors, statuses, and more.
  • Internet Explorer 9 Compatibility – the Visual Editor should now work as expected with IE9.
  • and many more

The full list of over 800 new features, bug fixes and improvements can be found here.

We hope these improvements make administering and using your OM4 website a much more enjoyable task.

If you have any questions, feel free to ask below or post your question on our support desk.

Dropbox.com now mainstream

I noticed an article in this morning’s Australian Financial Review about Dropbox being ‘the new Facebook’.

Looks like paying to have a local file server will come to be seen as one of those quirks of history.

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