News about online marketing events and activities.

Using a Website to Sell an Experience


Tour operators aren't selling a product or service - they're selling an experience. Potential customers need to become engaged with the excitement of joining a tour or holiday; they need to be able to imagine [...]

Happy Holidays from OM4


Thanks for making this such an exciting year at OM4. Maybe you're one of people who launched a new venture with us. Maybe you are an established business we coached. Perhaps we refreshed your brand, [...]

New OM4 Website Launched


We've taken our own advice, and launched a new-look OM4 website. We have updated our portfolio with some recent projects, and backed them up with some detailed client interviews that tell the story of what it's [...]

Our New WooCommerce Order Management Plugin


We’re excited to be launching our third WooCommerce plugin, After The Order. The idea for this came from some of our WooCommerce clients who sometimes had issues with staff making errors when fulfilling online orders. We also [...]

Colours and Spirit


We’ve had the pleasure recently of working with Dawn Meader to relaunch her website. Working with a wide range of colours is a fascinating process. Dawn’s works make such incredible use of colour, it looks [...]

A bet is a Bet


On the weekend, the Hawthorn Football Club won the 2013 AFL Grand Final. We at OM4 have a friendly relationship with the crew at Goin’ Off Safaris, who are keen Hawthorn fans. The relationship is [...]

Automate your WooCommerce Store with Zapier


Today, OM4 in collaboration with WooThemes and Zapier have launched a simple and powerful way to integrate your WooCommerce online store with 230+ third party web services such as Highrise, Twilio, Campaign Monitor, MailChimp, Xero, [...]

SEO Webinar – helping customers find you online


How do you position your website so that your customers easily find you online?  Spend two hours in OM4's SEO Concepts Webinar on Thursday, September 12 and begin your SEO learning journey. To join us you can register [...]

OM4's 6th Birthday!


6 years ago today, OM4 was born. 2,190 days later, we are fortunate enough to have fantastic customers in 6 different countries (Australia, China, Hong Kong, Singapore, Indonesia & the USA), across many different industries. [...]