The Google Analytics Shakeup: GA3 vs GA4
Universal Analytics (GA3) is the legacy version of Google Analytics, with GA4 being the latest iteration. Learn the key differences before GA3 switches off.
iPhone and Google Analytics
We have some clients who show signs of Google Analytics Addiction at times. Now that Google Analytics is available for the iPhone, that addiction is only going to get worse. When clients get to see the analytics on their websites for the first time, there is usually a big ‘aha’ moment. Seeing where visitors come […]
What is the Bounce Rate in Google Analytics?
When you track your website with Google Analytics, one of the figures you can see is Bounce Rate. If a visitor comes to your website, views one page and then ‘bounces’ off elsewhere, that is called a bounce. If 40 visitors out of every 100 only view one page before leaving, that is a 40% […]