Content Marketing Mastery: The Australian SME’s Guide to Digital Success
Use your existing knowledge to build your business through content marketing. Create business assets you can feel proud of, and your salespeople will love.
What Writing Works Best For Small Business Websites?
I think there’s a couple of things worth thinking about when it comes to website copy. I thought I might take a few minutes to chat to you about that so you understand the approach we take in writing for OM4 websites. Effective online marketing copy is not marketing hype. In general: Sentences are shorter […]
Small business advertising online exceeds offline
A new study in the US suggests that as of August 2009 more small and medium US businesses advertise using online media than traditional media. Source: eMarketer: Online Ad Penetration Keeps Climbing “The milestone of digital/online surpassing traditional media among SMBs is an indicator of the broad shift to online platforms.” Steve Marshall, Director of […]
United breaks guitars, records
United Airlines created a customer service nightmare for itself when it broke Dave Carroll’s guitar. This video has been viewed more than 2.2 million times in 4 days – and this is probably just the beginning. Hey, only 100M views to be up there with the greats 🙂 The Internet is a 24/7 complaint […]
New Event Calendar feature for OM4 websites
We’ve recently added a new feature to OM4 websites allowing you to display an Event Calendar in your sidebar or on any webpage. Note: this will work for most WordPress websites, not just ours You might publish event information about your own events, like Sarojini’s Sri Lanka Food website, where she publishes information about her […]
Using the Share This Plugin for Social Networking
If you want to make it easy for visitors to your WordPress site to share your posts across social networking sites, you should use the Share This plugin. Once activated, a single green icon appears at the bottom of each blog post and web page. If a visitor clicks it they get the big list […]
Two Problems with Blog Posts
Content marketing is all about using your content to attract attention and engage visitors in a conversation. A blog is a brilliant tool to help you generate new content over time, with each new post acting as a new web page and drawing search visitors. But there are two problems associated with blog posts: Categories: […]
Save the World it is the only Place with Chocolate!
im only 13, but i think if every one pulls together we could save the plantet! come on, there is no other world in the universe that has the stuff we have. So save the world it is the only place with chocolate!!!!!!!!!!!!!! Ellie, 13. This comment appears as one of the many comments made […]
Internet Marketing for Online Businesses
Don’t you love it when someone takes a complex topic and makes it simple? And then offers simple steps to help you take action! I’ve come across a brilliant example of that, and would like to share it with you. One of the most effective ways of using internet marketing for online businessess is to […]
Content Marketing at Commoncraft
I love the style of content marketing practised over at Commoncraft, the outfit that produced the wonderful RSS video I have posted about previously. What I hadn’t seen was the follow up post about the viewer stats. What a great example of how content marketing works. Commoncraft RSS Video Statistics.
Why a blog is so important for content marketing
Courtesy of Donncha, I came across a great video explaining what a blog is. It is published by CommonCraft (definitely worth checking out, if you haven’t already). I’ve got a few additional points for you to consider: a blog is personal and conversational – very different to a typical brochure website that is faceless and […]
Interruption marketing vs content marketing
‘We interrupt your peaceful reading of this article to show you this ad about snowboards’. Hmm, well I WAS enjoying reading that article about visiting Mt Kosciusko in the spring … I’m not a snowboarder anyway … This post is about interruption marketing versus content marketing. In the example: The article is the content marketing. […]