Content Marketing Mastery: The Australian SME’s Guide to Digital Success
Use your existing knowledge to build your business through content marketing. Create business assets you can feel proud of, and your salespeople will love.
A Content Plan For A Lucky Man
This is a story about one of my best content plans. It’s also about one of the luckiest people I know.
Think Like A Gardener
North American online marketing strategist David Meerman Scott encourages online business people to “think like a publisher, not a marketer.” Rather, let’s consider “think like a gardener”.
Why Review Your Business Customer Journey?
Websites are increasingly written in a conversational flow of language. Day to day we don’t notice but that conversational language is subtly changing all the time. Has your cutting edge product become mainstream now?
From Conversation to Conversion – Social Media & Your Website
You have a Facebook page or an Instagram feed – what now? How do you make sense of these in the context of your overall online marketing? This is a quick guide to where social media fits within the sales process.
Distraction Free Writing with WordPress
Adding relevant, informative content to your website is an excellent way to increase your authority for your readers, and for search engines. As true as that statement is, most of us find putting words on a page challenging. WordPress now offers a feature that removes at least one of the possible distractions when you want […]
How Important Are Updates to your Website?
This is a great article from Michael Gray over at Graywolf: How Often Should You Update Your Website. I encourage you to read the whole article. In particular I love this quote: At this stage, most websites really should be running some sort of CMS, WordPress, joomala, drupal, pixelsilk or something else … the downsides […]
Online, bricks, clicks
From the small business section in The Age: “Nicola Caras also sees the future of her business both online and in bricks and mortar.” Once upon a time there was a debate about bricks and mortar businesses vs online businesses. In practice it is and always has been just about business. This article provides several […]
Using WordPress on your iPad and iPhone
The (free) WordPress app for the iPhone and iPad has been updated. If you’ve been using it already, this update fixes the problem where the app crashed on your iPad when you tried to access one of your pages (not posts). If you haven’t been using it, now is as good a time as ever […]
Baby and Child Photographer Sandy Metcalf
In business we talk a lot about ‘finding your niche’ and Sandy Metcalf has found hers. Sandy is a natural light photographer of babies, children and family in Sydney. Her style is simple, modern and soft. And that is exactly the same style used to launch her new website SandyMetcalf.com.au. While it is a photography […]
WordPress for iOS iPhone app
If you have an iPhone (or iPad) and a WordPress blog then you should check out the WordPress for iOS app. It makes it very easy to post to your blog – and particularly easy to take a photo with your phone and include it. Worth checking out.
How to Make Blogging a Habit
I don’t know any one in business who blogs as much as they would like to. I do know a couple of things that have helped me. So here are a few ideas that might work for you as well. Get A Note Book: Ideas for blogs will come to you while you are reading […]