Google Analytics Bounce Rate

Google Analytics Bounce Rate

When you track your website with Google Analytics, one of the figures you can see is Bounce Rate.

If a visitor comes to your website, views one page and then ‘bounces’ off elsewhere, that is called a bounce.

If 40 visitors out of every 100 only view one page before leaving, that is a 40% Bounce Rate.

You can view the bounce rate for your website overall, but you can also see it reported for individual items, such as by keyword or by page.

This is an extract from the Keywords view (with keywords removed) – you can see the bounce rate for each keyword in the right hand column.

Bounce Rate By Keyword

Bounce Rate By Keyword

The bounce rate by keyword shows is which keywords are delivering the most qualified traffic.

If you look at the bounce rate by page, you can see which pages don’t engage interest and lead visitors in to the rest of your website.