Red old-time cash register in a shop

Getting visitors to your WooCommerce store is a start, but converting visits into enquiries or sales is often the more important task. Work in this specific area is referred to as Conversion Rate Optimisation (CRO).

For eCommerce websites in particular, there is a growing body of information that can help you get more orders online.

Remove Barriers

One of the basic principles for improving WooCommerce store conversion rate is to remove barriers to buying.

Barriers to buying can come about in many ways. It might be hard to understand what products are for sale. It could be that the products might be well understood, but visitors can’t find them easily because the website navigation is too confusing.

Visitors might want to buy but have concerns that haven’t been answered. These might apply to areas of security, privacy, shipping costs/times or refund policy.

Visitors might not want to share as much information as you are asking for.

There could be unnecessary elements on your cart or checkout pages that distract people during the checkout and payment process.

Here are some articles we recommend. They look at the different factors that make up eCommerce conversion. They will help you spot issues with your own WooCommerce store website and resolve them.

Recommended Articles

Automate your WooCommerce store with Zapier

Automatically send your WooCommerce order, customer, or subscription data to 1500+ cloud services.

Built by OM4.

Other WooCommerce Extensions by OM4

After The Order

WooCommerce Order Management plugin that helps make everyone on your team an order management expert.

e-Path Gateway

Collect credit details securely online and process using your existing bank merchant account offline.

Enter your details below to receive our latest WooCommerce articles via email.

It's a great way for WooCommerce store owners and WooCommerce developers to stay informed about everything WooCommerce related!