In business we talk a lot about ‘finding your niche’ and Sandy Metcalf has found hers. Sandy is a natural light photographer of babies, children and family in Sydney. Her style is simple, modern and soft. And that is exactly the same style used to launch her new website SandyMetcalf.com.au.
While it is a photography site and has beautiful photos Sandy knows her most valuable feature will be her blog. In Sandy’s niche her clients are not just looking for a great photographer but they want to see that special touch Sandy has to be able to work with their baby and little ones. While it’s only early days we can already see visitors will be spending as much time getting to know Sandy in her blog stories and personal insights as viewing her photo gallery.