Why a blog is so important for content marketing
December 12th, 2007 by GlennCourtesy of Donncha, I came across a great video explaining what a blog is. It is published by CommonCraft (definitely worth checking out, if you haven’t already).
I’ve got a few additional points for you to consider:
- a blog is personal and conversational - very different to a typical brochure website that is faceless and static.
- a blog is a tool that helps you learn what your business is really about (despite what you may think about it when you launch it online).
- because a blog is personal and conversation, it helps build trust.
- in terms of traffic, a blog is to a website what an engine is to a train (thanks Simone for that analogy).
Blogs are the ace-in-the-hole for content marketers, and anyone interested in marketing online.
Like to read more? Subscribe with RSS
December 28th, 2007 at 7:51 am
Hi,
I’m in agreement with the importance of a blog to content marketing. Having effectively buried a non performing site our present site has achieved a 4/10 Google rating for it’s home page. The blog is keeping the site fresh for visitors and will provide the material for the occasional re-writes of authority pages.
Now from using blog alerts I think there may be two types of blogs. Borrowing from the world of book publishing where there are vanity publications and commercial publications, my tentative thinking on blogs is that there are vanity blogs and contribution blogs.
That leads me to the question when I write - who does this contribute to.
Cheers
Tim
December 30th, 2007 at 12:24 pm
Tim, vanity blogs and contribution blogs - that is tough love for the blogging community! Lets say that a vanity blog is all about the author, and a contribution blog is all about the reader, and then I agree, we have a useful distinction.
When you write on your blog, you are contributing information that helps people solve a problem - and for your site, that is all about finding the right travel destination, finding the right accommodation etc. You contribute the information, and in return you are rewarded with attention from your readers. You get a chance to benefit from that attention if they decide to book accommodation. Seems a fair exchange.
May 14th, 2008 at 1:45 pm
[...] a look at the video in Glenn’s blog post - Why a Blog Is So Important - which clearly explains why the blogging medium is taking over from traditional media as a way to [...]