Comments on: Why a blog is so important for content marketing http://om4.com.au/using-blogs-content-marketing/ Find customers. Convert online. Wed, 24 Feb 2010 20:03:38 +0800 http://wordpress.org/?v=2.9.2 hourly 1 By: Blogging as online publicity http://om4.com.au/using-blogs-content-marketing/#comment-245 Blogging as online publicity Wed, 14 May 2008 05:45:11 +0000 http://om4.com.au/using-blogs-content-marketing/#comment-245 [...] a look at the video in Glenn’s blog post - Why a Blog Is So Important - which clearly explains why the blogging medium is taking over from traditional media as a way to [...] [...] a look at the video in Glenn’s blog post – Why a Blog Is So Important – which clearly explains why the blogging medium is taking over from traditional media as a way to [...]

]]> By: Glenn http://om4.com.au/using-blogs-content-marketing/#comment-92 Glenn Sun, 30 Dec 2007 04:24:27 +0000 http://om4.com.au/using-blogs-content-marketing/#comment-92 Tim, vanity blogs and contribution blogs - that is tough love for the blogging community! Lets say that a vanity blog is all about the author, and a contribution blog is all about the reader, and then I agree, we have a useful distinction. When you write on your blog, you are contributing information that helps people solve a problem - and for your site, that is all about finding the right travel destination, finding the right accommodation etc. You contribute the information, and in return you are rewarded with attention from your readers. You get a chance to benefit from that attention if they decide to book accommodation. Seems a fair exchange. Tim, vanity blogs and contribution blogs – that is tough love for the blogging community! Lets say that a vanity blog is all about the author, and a contribution blog is all about the reader, and then I agree, we have a useful distinction.

When you write on your blog, you are contributing information that helps people solve a problem – and for your site, that is all about finding the right travel destination, finding the right accommodation etc. You contribute the information, and in return you are rewarded with attention from your readers. You get a chance to benefit from that attention if they decide to book accommodation. Seems a fair exchange.

]]> By: Tim Kottek http://om4.com.au/using-blogs-content-marketing/#comment-88 Tim Kottek Thu, 27 Dec 2007 23:51:05 +0000 http://om4.com.au/using-blogs-content-marketing/#comment-88 Hi, I'm in agreement with the importance of a blog to content marketing. Having effectively buried a non performing site our present site has achieved a 4/10 Google rating for it's home page. The blog is keeping the site fresh for visitors and will provide the material for the occasional re-writes of authority pages. Now from using blog alerts I think there may be two types of blogs. Borrowing from the world of book publishing where there are vanity publications and commercial publications, my tentative thinking on blogs is that there are vanity blogs and contribution blogs. That leads me to the question when I write - who does this contribute to. Cheers Tim Hi,
I’m in agreement with the importance of a blog to content marketing. Having effectively buried a non performing site our present site has achieved a 4/10 Google rating for it’s home page. The blog is keeping the site fresh for visitors and will provide the material for the occasional re-writes of authority pages.
Now from using blog alerts I think there may be two types of blogs. Borrowing from the world of book publishing where there are vanity publications and commercial publications, my tentative thinking on blogs is that there are vanity blogs and contribution blogs.
That leads me to the question when I write – who does this contribute to.
Cheers
Tim

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