Welcome to OM4, a new blog about online marketing strategy and tactics.

This blog is for you if you own a business, or are responsible for marketing a business online.

This blog will cover online marketing strategy, so you can make better decisions for your business and address new opportunities.

Reading this blog will also improve your knowledge of online marketing tactics. What they are, what they can be used for, how much they cost, and how effective have they been. Understanding tactics gives you a feel for what is possible, and will help you decide what is appropriate for you.

There are many excellent blogs about online marketing, but none focussing (as I am) on how it can be used to address new opportunities. I’ve written about online marketing to some extent over at PublicityShip. But I’m looking forward now to more focus around online marketing strategy.

I own and run my own businesses – online marketing is not theoretical for me, it is my primary driver of income. Discussing online marketing strategy in this way helps me clarify my own thinking, and is a lot of fun as well. More on my reasons for blogging are explained on the About page.

What’s In It For You

• Get a clear understanding of online marketing concepts – I will introduce you to a model that helps you improve the effectiveness of your online marketing efforts.
• Understand what your alternatives are – this blog will look at different industries and identify alternative strategies for you to consider.
• See the cost/benefit equation – getting a rough idea of the potential costs and benefits of alternative strategies helps you make better decisions.
• Case studies – hear what others have tried, and how it has worked for them

Do share your thoughts in the form of comments. I pay close attention to the ideas expressed, and like all bloggers, am encouraged to pay more attention to you.

Welcome!

Announcing a New Blog for Online Marketing Strategy and Tactics