Google Analytics on iPhone

When clients get to see the analytics on their websites for the first time, there is usually a big ‘aha’ moment. Seeing where visitors come from, what they look at and how long they stay … this is really powerful feedback.

Personally, one of the key reports I look at is the Keyword report, which shows all the search engine visitors to your website broken down by the keywords used to find your site. I like to sort that list by Average Time on Site, and check how many different keywords are leading to visits over 30 seconds. This metric quickly tells me how much traction a site is getting with search visitors.

A good healthy spread of keywords leading to more-than-casual visits is a positive sign, and almost always is a precursor to strong leads and sales.

Thanks to Debra Mastaler, the link building genius, for pointing out the new app on her Twitter feed.

iPhone and Google Analytics

Google Analytics Bounce Rate

When you track your website with Google Analytics, one of the figures you can see is Bounce Rate.

If a visitor comes to your website, views one page and then ‘bounces’ off elsewhere, that is called a bounce.

If 40 visitors out of every 100 only view one page before leaving, that is a 40% Bounce Rate.

You can view the bounce rate for your website overall, but you can also see it reported for individual items, such as by keyword or by page.

This is an extract from the Keywords view (with keywords removed) – you can see the bounce rate for each keyword in the right hand column.

Bounce Rate By Keyword

The bounce rate by keyword shows is which keywords are delivering the most qualified traffic.

If you look at the bounce rate by page, you can see which pages don’t engage interest and lead visitors in to the rest of your website.

What is the Bounce Rate in Google Analytics?