Staying Up To Date

As the great philosopher once said, if you can’t be free, at least you can be cheap.

For many years Overture was a very popular keyword research tool. But it wasn’t that accurate, and it stopped being updated regularly.  Free, and very, very cheap.

But Overture is still used widely as a meaure of popularity.

Guys, we’ve moved on. Use old data and you miss out on important changes.

There are more accurate data available - even free. And a professional subscription to a keyword tool costs $30-60/mth.

Understanding keywords is much more important than is generally realised. And I think a habitual dependence on Overture can mean missing what is right in front of you. The world has moved on.

Tags: keywords
Posted in Keyword Analysis. Permalink for this post: permalink.


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