Keyword Plan
A Keyword Plan starts with an analysis of the actual words and phrases being keyed into search engines by people who are researching online.
It’s one of the earliest and most important steps involved in preparing an online marketing plan or campaign, because using the correct keywords in your website improves its perceived relevance, and therefore your traffic and conversion rate.
We undertake keyword research using Google’s Keyword Tool and Wordtracker as well as some other research sources. This helps you understand not just what people are searching for, but the broader context for their search.
A Keyword Plan gives you:
- Keyword data showing predicted search volumes for specific keywords, grouped by keyword family
- Search engine optimisation recommendations to help you develop content relevant to your prospective visitors’ interests
- Search engine marketing recommendations to help you launch Pay Per Click advertising campaigns such as Google AdWords
- Domain naming recommendations to help you establish a new website on a strong domain
- Content ideas for future articles and blog posts
We prepare recommendations on suitable keyword groups in the following areas:
- Organic Search - which keywords represent opportunities to build sustained organic search traffic to your site? We are typically looking for those niche keywords that have popularity (without being so competitive an organic ranking would take too long), and that will bring visitors interested in your products and services.
- Paid Search - which keywords should be considered for a Pay Per Click campaign such as Google AdWords? You can typically test more competitive keywords here and measure your cost per click and conversion rate to see whether they are profitable.
- Domain Names - if you are seeking a strong domain name, we can assist by suggesting keyword rich names that may help your achieve your objectives.
- Article Ideas / Blog Post Ideas - during keyword research we come up with targeted article headings and ideas to help guide your content over the short to medium term.
A Keyword Plan costs $300/mth for 3 months (including all taxes and charges).
