Email Marketing Setup
When visitors come to your website, it is good to allow them to choose (opt in) to leave their email to subscribe to your newsletter or to receive special offers.
Once you have an opt-in email database you can run permission based Email Marketing campaigns.
Your OM4 website will integrate with Aweber, Campaign Monitor and other email marketing systems that support verified opt-in email marketing, in compliance with US and Australian anti-spam legislation.
To use Aweber, you will need your own Aweber account, costing approximately $20 USD/mth or $180 USD/year. A Campaign Monitor account doesn’t have a monthly fee, but instead charges according to what you send.
OM4 will:
- set up your email marketing account
- create an Offers or Newsletter list with a custom design that matches your website design
- establish a Sign Up facility in your website sidebar
- help you import your existing subscribers
We will also educate you in how to:
- invite people onto your list
- create your own mail-outs (including HTML formatting and images, if you choose)
- track the number of readers receiving and opening the emails, and how many click on internal links back to your site.
With your first Email Marketing Campaign established, you are subsequently able to create additional email lists with their own email subscription forms on your site, at no additional cost. Alternatively you may engage us to setup additional lists and campaigns for you.
