Affiliate Marketing Campaign

Using an Affiliate Marketing Network means other people sell your product for you on their website.

Use an affiliate marketing campaign to have your banners or text ads displayed on other websites and:

  • Pay a fixed fee when you get a Sales Enquiry (a prospect fills out your Sales Enquiry form on your website)
  • Pay a fixed fee when you get an Email Lead (somebody uses your website to subscribe to your Email list)
  • Pay a fixed fee or % commission when you get a Sale (somebody uses your website to purchase your product or service)

You set the amount of the fee or commission you want to offer your affiliates. You don’t pay them until you get a result. And you control which websites get to display your ads.

You use an Affiliate Network to get your product promoted through a large number of third party websites. Examples of affiliate networks include ClixGalore and Commission Monster.

Investing in establishing your own Affiliate Network gives you an effective marketing asset that will work for you for years to come and get your offer out to a very wide audience. (Compare that to spending money on a single ad in a magazine – after the ad runs, it is worthless.)

Note: You can promote other products on your website with specific affiliate programmes such as Amazon Associates. The difference is you sell their product on your website – using an affiliate network means other people sell your product for you on their website.

Because affiliate network campaigns take some skill to set up, we offer a service that does the hard work for you and gets your product out to market rapidly.

Here is how you can work with an Affiliate Network:

  • You use an Affiliate Network to publish your affiliate programme. Affiliates ask to join and you approve them.
  • Affiliates place your banners or text links on their website and send visitors to your website.
  • You pay affiliates a fee or commission for leads or sales from visitors they send to your website.

The following diagram shows how affiliate marketing works in more detail (click the image to see a larger version)

OM4 Affiliate Marketing Overview

Affiliate marketing means:

  • You don’t pay your affiliates to market for you. You pay only when you receive leads or sales.
  • Your brand is promoted on other websites, giving you increased brand exposure.
  • Affiliate websites may already have built trust with their audience. Your product is presented to them from a trusted source.
  • Using a third party affiliate manager reduces administration and risk for merchants and affiliates.
  • Paying for performance rather than marketing effort allows you to link marketing costs to results.
  • You get access to an established base of affiliate websites to market your business.
  • You have full control over which affilate websites display your banners.

Getting a Campaign Started

Once you understand how affiliate marketing works, there are a number of things you need to do to get going.

OM4, in partnership with Eurisko, provides you with a simple way to get moving with your first affiliate marketing campaign.

Our service includes:

  • Campaign Plan. With your input we will prepare a Campaign Plan identifying the objectives and requirements of the campaign, the products/services that will be included and the initial affiliate offer to be made (fee for lead, fee/commission for sale).
  • Choosing an Affilate Network. There are many different affiliate networks, each with different costs and benefits. For initial campaigns, we will review your requirements againt the ClixGalore and Commission Monster networks and make a recommendation.
  • Affiliate Banners. We will prepare an affiliate banner set with two text links and two banner links (size 120*240, 468*60) for your initial affiliate offer.
  • Setting up an Affiliate Account. We will get your affiliate account established, setup your affiliate banners and test.
  • Setting up Conversion Tracking. We install the conversion tracking code from your affiliate account into your OM4 website.
  • Affiliate Recruitment. We will recruit initial affiliates to review your affiliate offer.

OM4 will setup your Affiliate Campaign for a fee of $3,600 (including tax), paid in two monthly instalments of $1,800.

$260/mth Reporting Fee

Affiliate Network Fees

In setting up your Affiliate Network account, you will be required to pay an annual promotional fee to the network. In addition, you will also need to set up a pre-paid balance for affiliate payments. The amount of these fees varies according to the affiliate network:

  • ClixGalore: $1,045 Annual Promotional Fee and $250 Pre Pay Balance

You will be advised when and how to pay this amount to your chosen Affiliate Network.

Reporting

Once your affiliate marketing campaign is started, you should monitor and optimise the campaign to improve it.

Should you elect to ask OM4 and Eurisko to, each month we will:

  • review the progress of the campaign
  • recommend optimisations if required
  • provide a summary report of progress including affiliates, clicks, leads and costs

You may keep Reporting active for just a few months to get your campaign off to a solid start, or leave it running as long as you wish.

Request monthly reporting using the following subscription button:

   

$260/mth Reporting Fee