AdWords Setup

You can use a pay-per-click Search Marketing campaign to bring qualified search traffic to your site. You pay only when someone clicks through to your landing page.

To get your PPC (pay-per-click) campaign up and running, all you need to do is nominate the keyword group (for example, adventure travel).

We will establish your campaign in Google AdWords by:

• setting up an ad group with appropriate keywords (for example, adventure travel company is another keyword we might include in this group),
• making sure that “phrase match” and “exact match” keywords are used, and set appropriate country or regional settings,
• recommending initial bids for all keywords, and setting a daily budget,
• setting up two ads for each ad group (to compare performance),
• creating a dedicated landing page for each keyword group with special content designed to respond to the search intent.

As your OM4Tourism Website is pre-configured to integrate with Google Analytics, you can track your paid search traffic with precision. We will also tag a conversion page in your site (for example, the Thank You For Your Booking page) so we can track successful conversions using Google AdWords reporting tools.

The AdWords Setup service costs $1,200 AUD inc GST, paid in 2 monthly payments of $600.

Pay Per Click costs are billed to you directly by Google.