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How problem marketing can help you

November 23rd, 2007 by Glenn

Mike Moran has written an excellent article about problem marketing. Zip on over for a quick read of Are Your Customers Looking For A Problem? Solutions Are Search Marketing!.

Do you understand your prospect’s problem?

Then you may also understand what they may be thinking about before they know of any solutions.

Understand what these keywords are and include them in your keyword research. Integrate them into your search marketing and content marketing.

Simple and effective.


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One Response to “How problem marketing can help you”

  1. A New Business Website from Start to Finish in 4 Hours?

    [...] further seal the deal, Glenn sent me a link about something called “problem marketing” which gave me a new perspective. When people have back pain they type “back [...]

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