Comments on: Content Marketing vs Search Marketing http://om4.com.au/content-marketing-vs-search-marketing/ Find customers and convert online Tue, 18 Nov 2008 04:15:15 +0000 http://wordpress.org/?v=2.6.3 By: Munaz Anjum http://om4.com.au/content-marketing-vs-search-marketing/#comment-373 Munaz Anjum Tue, 26 Aug 2008 09:31:35 +0000 http://om4.com.au/content-marketing-vs-search-marketing/#comment-373 I partially agree with the author’s opinion on content marketing vs search marketing. Even Google emphasizes heavily on content. That’s why, in web 2.0 era, blog RSS feed, content syndication across social bookmarking are gaining momentum. However, you can’t ignore search engine marketing for your business. Google is a household name and I have come across your website through Google only and Like me I’m sure other who comment on your post must have searched on Google. Content marketing succeeds in attracting one segments of people but what about larger segments. Is it possible to find a niche market or long tail market through Content Marketing. I don’t think so. Its only possible through search engine marketing. I partially agree with the author’s opinion on content marketing vs search marketing. Even Google emphasizes heavily on content. That’s why, in web 2.0 era, blog RSS feed, content syndication across social bookmarking are gaining momentum. However, you can’t ignore search engine marketing for your business. Google is a household name and I have come across your website through Google only and Like me I’m sure other who comment on your post must have searched on Google.

Content marketing succeeds in attracting one segments of people but what about larger segments. Is it possible to find a niche market or long tail market through Content Marketing. I don’t think so. Its only possible through search engine marketing.

]]> By: Scott Frangos http://om4.com.au/content-marketing-vs-search-marketing/#comment-34 Scott Frangos Sat, 17 Nov 2007 04:47:20 +0000 http://om4.com.au/content-marketing-vs-search-marketing/#comment-34 Hi Glenn -- Excellent points, and they got me thinking, so I wrote an article I think you'll find interesting -- The 5 C's of Social Marketing: http://webhelpermagazine.com/2007/11/five-cs-of-social-marketing/ In it I cite this article, and agree with some points -- differ on one. Stop by and comment. - Scott Hi Glenn — Excellent points, and they got me thinking, so I wrote an article I think you’ll find interesting — The 5 C’s of Social Marketing:
http://webhelpermagazine.com/2007/11/five-cs-of-social-marketing/

In it I cite this article, and agree with some points — differ on one.

Stop by and comment.
- Scott

]]> By: WebHelperMagazine.com » Blog Archive » WebHelperMagazine.com - Essential tutorials and articles for WebMasters & BlogMasters http://om4.com.au/content-marketing-vs-search-marketing/#comment-31 WebHelperMagazine.com » Blog Archive » WebHelperMagazine.com - Essential tutorials and articles for WebMasters & BlogMasters Fri, 16 Nov 2007 03:40:06 +0000 http://om4.com.au/content-marketing-vs-search-marketing/#comment-31 [...] Glenn Nicholas of OM4.com.au (he’s in Australia — the connection is Global, of course… and therefore so will be the convergence), has written an article on content marketing versus traditional SEM. Content marketing wins every time, Nicholas believes. He presents the following points in the article (Content Marketing vs. Search Marketing): [...] [...] Glenn Nicholas of OM4.com.au (he’s in Australia — the connection is Global, of course… and therefore so will be the convergence), has written an article on content marketing versus traditional SEM. Content marketing wins every time, Nicholas believes. He presents the following points in the article (Content Marketing vs. Search Marketing): [...]

]]> By: Junta42 blog: Content Marketing http://om4.com.au/content-marketing-vs-search-marketing/#comment-21 Junta42 blog: Content Marketing Fri, 26 Oct 2007 17:30:47 +0000 http://om4.com.au/content-marketing-vs-search-marketing/#comment-21 <strong>Content Marketing Strategy Trumps a Search Marketing Strategy...</strong> Glenn Nicholas from OM4 uses the above title in his blog Content Marketing vs Search Marketing. Now, nothing against search engines; we get lots of traffic from them...but a search marketing strategy is starting to take a back seat to... Content Marketing Strategy Trumps a Search Marketing Strategy…

Glenn Nicholas from OM4 uses the above title in his blog Content Marketing vs Search Marketing. Now, nothing against search engines; we get lots of traffic from them…but a search marketing strategy is starting to take a back seat to…

]]> By: Glenn http://om4.com.au/content-marketing-vs-search-marketing/#comment-20 Glenn Fri, 26 Oct 2007 17:17:53 +0000 http://om4.com.au/content-marketing-vs-search-marketing/#comment-20 Joe, Newt, appreciate the comments, I agree the time for content marketing is here. Joe, Newt, appreciate the comments, I agree the time for content marketing is here.

]]> By: Succeeding Today » Great Content Marketing KO’s Search Marketing http://om4.com.au/content-marketing-vs-search-marketing/#comment-19 Succeeding Today » Great Content Marketing KO’s Search Marketing Fri, 26 Oct 2007 16:45:44 +0000 http://om4.com.au/content-marketing-vs-search-marketing/#comment-19 [...] out Glenn’s blog for some great stuff Posted in: Knowledge Center, Online, Content Marketing, News digg [...] [...] out Glenn’s blog for some great stuff Posted in: Knowledge Center, Online, Content Marketing, News digg [...]

]]> By: Newt Barrett http://om4.com.au/content-marketing-vs-search-marketing/#comment-18 Newt Barrett Fri, 26 Oct 2007 16:17:54 +0000 http://om4.com.au/content-marketing-vs-search-marketing/#comment-18 Glenn, I just posted an article on my site referring to your blog. I'm delighted that our Aussie cousins understand the importance of content marketing. You might want to check out a Melbourne content marketing zealot, bitemark.com.au In terms of content marketing, I think that we are at the cusp of understanding just how important it is--both online and off-line. Newt Glenn,
I just posted an article on my site referring to your blog. I’m delighted that our Aussie cousins understand the importance of content marketing. You might want to check out a Melbourne content marketing zealot, bitemark.com.au
In terms of content marketing, I think that we are at the cusp of understanding just how important it is–both online and off-line.
Newt

]]> By: Content Marketing Today » Great Content Marketing KO’s Search Marketing http://om4.com.au/content-marketing-vs-search-marketing/#comment-17 Content Marketing Today » Great Content Marketing KO’s Search Marketing Fri, 26 Oct 2007 15:39:52 +0000 http://om4.com.au/content-marketing-vs-search-marketing/#comment-17 [...] out Glenn’s blog for some great stuff Posted in Trends, Knowledge Center, Online, Content Marketing, News | digg | [...] [...] out Glenn’s blog for some great stuff Posted in Trends, Knowledge Center, Online, Content Marketing, News | digg | [...]

]]> By: Joe Pulizzi, Junta42 http://om4.com.au/content-marketing-vs-search-marketing/#comment-16 Joe Pulizzi, Junta42 Fri, 26 Oct 2007 12:39:25 +0000 http://om4.com.au/content-marketing-vs-search-marketing/#comment-16 Glenn..great post. We've been hammering the idea of content marketing home for years now, and it's finally starting to take off. You are right, we can't rely on Google or even social networking. We need to build customer loyalty through valuable, relevant content that makes the buyer more intelligent. Keep up the great stuff! Joe Glenn..great post. We’ve been hammering the idea of content marketing home for years now, and it’s finally starting to take off. You are right, we can’t rely on Google or even social networking. We need to build customer loyalty through valuable, relevant content that makes the buyer more intelligent.

Keep up the great stuff!

Joe

]]> By: SimoneM http://om4.com.au/content-marketing-vs-search-marketing/#comment-8 SimoneM Wed, 17 Oct 2007 09:11:44 +0000 http://om4.com.au/content-marketing-vs-search-marketing/#comment-8 Thanks for providing evidence that the quality not quantity road is a good one to travel. I totally empathise with Jane! It is easy to become obsessed with building your site in a way that reflects progress in the analytics/tracking tools. But in the end I'm finding I am building links and getting comments by focusing on nurturing my content and those who regularly drop by and contribute. Thanks for providing evidence that the quality not quantity road is a good one to travel.

I totally empathise with Jane!

It is easy to become obsessed with building your site in a way that reflects progress in the analytics/tracking tools. But in the end I’m finding I am building links and getting comments by focusing on nurturing my content and those who regularly drop by and contribute.

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