| Inform Don’t Sell |
Your blog is not the place to sell. Inform, solve a problem. |
| Get The Blog Habit |
Try to keep a regular time for posting your blog so it becomes routine. Eg. “I post Mondays.” |
| Blog for Somebody |
Think about somebody specific who might read your post. Write to interest that person. |
| Use Keywords |
Know what your keywords are. Where appropriate put them in your headline and your post. |
| Grab Attention |
Use an interesting headline that promises a benefit for your customer who reads it. Eg. “Little Known Facts About ..” |
| Stay Positive |
Be friendly and conversational. Avoid any sarcastic, negative or critical comments. Keep blogs positive. |
| Keep it Short |
One or two sentences per paragraph. 12 – 15 paragraphs is a long post. |
| Invite Comment |
End your post with a question or a statement that encourages comment. |
| Keep A Notebook |
Jot down ideas for blog posts when you think of them. |
| Too Busy To Write |
Hire a ghost writer to help with your blog. |
