Archive for the ‘Link building’ Category


How Search Engines See Links

September 25th, 2009 by Glenn

If you are putting some effort into building up the number of links to your website, you may be interested to learn more about how search engines see links.

Not all links are created equally. In some cases there are technical reasons why search engines may not pick up on a link that you might think they should. Applying the nofollow tag to a link is one reason, but there are others.

This article by Gyutae Park explains how it all works: How To Confidently Build Links that Pass SEO Value.

Note: the article is quite technical in places – but so are search engines.

permalink | trackback

Posted by Glenn Posted in Link building | Comments Off


The SEOmoz internet marketing handbook

October 26th, 2008 by Glenn

Online marketing is a field with enormous amounts of information available.

The sheer volume of concepts is a real challenge if you are coming at it for the first time. And things keep changing all the time, just to add to the complexity.

For this reason, good summaries and lists are very useful. SEOmoz have put together a very good collection of resources called the Internet Marketing Handbook.

This link building article – referred to from the Handbook – is definitely worth looking at if you are wanting more links (and who doesn’t): Link Building Notes of a SEO Kindergartner.

Learning about online marketing is a good idea. But don’t get stuck in learning mode and neglect doing. Take the link building PDF linked to above. Take notes as you read it and take action on 3 link building tactics this week. Integrate your learning with your online marketing activity.

(Found this list thanks to Copyblogger and 10 Cool Links for Bloggers and Copywriters)

permalink | trackback

Posted by Glenn Posted in Link building | Comments Off


LinkDiagnosis is a useful tool for Link Building

August 13th, 2008 by Glenn

Earning quality links for your website builds the authority of your site. And the more authority you have, the higher you will rank.

But link building is hard work.

LinkDiagnosis for Link BuildingI recently came across LinkDiagnosis – if link building is something you are working on and you don’t mind a relatively technical interface, this is a handy tool to use.

LinkDiagnosis will analyse all the links to a particular website. So if you do this analysis for sites related to yours, it might give you ideas on where you might try and earn links from next. But you should also use it to look at your own website to understand your own link profile.

Not all links are equal, and LinkDiagnosis makes it really easy to see which links are the strongest (the strength of a link is related to the PageRank of the page it comes from, along with how many other links there are from that page).

The tool also makes it clear the anchor text that people are using to link to you. If the anchor text for links to your site includes specific keywords, your rankings for those keywords will be higher.

I didn’t understand all the concepts that were being used at first. For example one column in the report is linktype. But just hover over the column heading to get an explanation of what information is being reported.

LinkDiagnosis was mentioned in an online presentation by Wil Reynolds called My 5 Favourite SEO Strategies. A very good presentation in its own right.

permalink | trackback

Posted by Glenn Tags: , ,
Posted in Link building | 3 Comments »