Archive for the ‘Email Marketing’ Category


Bulk Editing for Campaign Monitor Custom Fields

Campaign Monitor is a great tool for email marketing, particularly when using the Custom Fields feature.

Collecting Custom Fields

Collecting Custom Fields

Custom fields can be used for all sorts of purposes, for example, you can create a Topics of Interest field to allow subscribers to nominate what interests them most.

Using your Campaign Monitor account you can create segments to send certain campaigns only to those subscribers who have a specific interest.

One of the features Campaign Monitor has implemented is the ability to export and re-import your subscriber lists complete with custom fields. So this means you can export a list, make any necessary changes to the custom fields in Excel, and then re-import to update the custom field values. A lot quicker than trying to update records one by one.

We have published a support article that steps you through how set up custom fields and export/re-import: Campaign Monitor Custom Fields


Resolving the Aweber Invalid Link bug

We use and recommend the Aweber email autoresponder, but for some time we’ve been facing a recurring bug.

When you include an external link in your Aweber message, Aweber runs an automatic link checker that is meant to highlight invalid links.

Aweber Invalid Link error

Aweber Invalid Link error

Invalid inks would be reported like this:
“Invalid Links: The following link(s) in your message were unable to be loaded. They may contain a misspelling or the server on which the pages reside may have taken longer than 20 seconds to respond to the request. [ ] Ignore invalid links and save message”

This error would regularly pop up on links that were valid AND fast. If you are confident the links are valid then you learn to ignore them. But if you are learning how to use Aweber (maybe because you are just starting out with email marketing), error messages that are flat out wrong are the last thing you need.

Initial attempts to sort out what was happening via the help desk didn’t resolve the issue. Fortunately Justin Premick was able to get a bit more information for us, and using this we were able to figure out what was going on.

Aweber’s link validator is requesting header information via curl, sending a request with a blank referer:

HEAD / HTTP/1.1
User-Agent: AWeber Communications Inc. Link Validator - For info, visit
http://www.aweber.com/faq/questions/526/
Host: om4.com.au
Accept: */*
Referer:

Our own sites (and a lot of our client sites) run the popular Bad Behaviour plugin to help reduce comment spam. Bad Behavior was picking up the blank referer and returning a 403 Forbidden status. And yes, referer is a misspelling and yes, that is the way it is in the RFC.

So, if you have found this post because you’ve been getting this error, there are a few options:

  • Aweber might update their link validator to send a referer string [update: maybe the referer shouldn't be there at all as the validation checking is originating from a password protected page] (for a company that doesn’t like email spam, it seems strange they might accidentally leave the referer blank, but I’ll leave that to experts in this area to figure out)
  • Bad Behaviour might decide to whitelist Aweber
  • You can ignore the invalid link reports
  • You can modify your local version of Bad Behaviour to whitelist the Aweber calls

Update 15 Aug 2009: AWeber has listened to our suggestions and has now fixed their link checker so it no longer sends a Referer field at all. Well done AWeber!


What is your Email List Worth?

Daily CandyIs your email list worth $50 per subscriber?

The DailyCandy email list is: Comcast Sets Deal to Buy Daily Candy

Comcast Corp. has struck a deal to acquire Daily Candy, an email fashion and culture newsletter aimed at women. Comcast is paying $125 million for the property, according to people familiar with the matter. With 2.5 million readers, the email newsletter is of growing interest to advertisers who are migrating to new, Internet-based ways of reaching targeted demographics.

If you don’t have an email list of your own, perhaps it is time to start one.