Brand Management or Tribe Management
February 3rd, 2008 by GlennAm I the only small business owner who doesn’t really get the whole brand thing?
When people want me to part with my cash to ‘build my brand’, I am suspicious.
Sure I want a good name for my business, and a good logo. And I do believe that brands exist (easy to say, hard to do).
I just don’t think they exist in the way that most people seem to want me to. You know, spend up big on graphics, colours and things I can’t measure.
In the meantime, Seth Godin has written a post on Tribe Management that really worked for me. It speaks to me so much more than brand management.
Seth’s writing just gets better and better. If you haven’t subscribed to his blog yet, do so.
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