What is the Bounce Rate in Google Analytics?
November 1st, 2008 by Glenn
Google Analytics Bounce Rate
When you track your website with Google Analytics, one of the figures you can see is Bounce Rate.
If a visitor comes to your website, views one page and then ‘bounces’ off elsewhere, that is called a bounce.
If 40 visitors out of every 100 only view one page before leaving, that is a 40% Bounce Rate.
You can view the bounce rate for your website overall, but you can also see it reported for individual items, such as by keyword or by page.
This is an extract from the Keywords view (with keywords removed) - you can see the bounce rate for each keyword in the right hand column.
Bounce Rate By Keyword
The bounce rate by keyword shows is which keywords are delivering the most qualified traffic.
If you look at the bounce rate by page, you can see which pages don’t engage interest and lead visitors in to the rest of your website.
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November 2nd, 2008 at 12:59 pm
Thanks Glenn!
This is great - I had created quite a different concept in my mind as to what the “bounce rate” was and am now very glad that its not true!
Also happy to know that our bounce rate isn’t very high.
thanks again